Factors Affecting the Success of Bumiputra Franchisees in Business

Baputey, Sulaiman (1998) Factors Affecting the Success of Bumiputra Franchisees in Business. Masters project report, Universiti Pertanian Malaysia.

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Abstract

This study explored factors that contribute to the success of Bumiputra franchisees and factors that make other Bumiputra franchisees less successful in similar industry. Using a mail survey, data were collected from sixty Bumiputra franchisees from the list provided by Ministry of Entrepreneur Development. Simple random sampling was applied to select the respondents before sending them questionnaire. Perceptional questions were used to differentiate between Bumiputra franchisees who perceived themselves as successful and Bumiputra franchisees who perceived themselves to be less successful. The franchisor congenial relations was found to be stronger factor affecting the success of Bumiputra franchisees. This factor was again elaborated in terms of having good rapport with franchisor, training and development provided by the franchisor and cooperation from the franchisor.

Item Type:Project Paper Report
Subject:Franchises (Retail trade)
Subject:Businessmen, Malay - Attitudes
Chairman Supervisor:Dr. Bahaman bin Abu Samah
Call Number:FPP 1998 38
Faculty or Institute:Faculty of Educational Studies
ID Code:9023
Deposited By: Nurul Hayatie Hashim
Deposited On:30 Dec 2010 09:41
Last Modified:26 Jul 2011 04:34

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