A Case Study on Puspamara Sendirian Berhad

Abd Hamid, Abidullah (1999) A Case Study on Puspamara Sendirian Berhad. Masters project report, Universiti Pertanian Malaysia.

[img] PDF
988Kb

Abstract

Bearish stock market, depreciation of currency, down-sizing of companies and other economic difficulties have resulted in a violence and pure challenging bussiness environment. These factors awakened the necessity of proper and organized planning and strategy for the company's current and coming survival. Puspamara Sdn Bhd, is textile company in Petaling Jaya, managing production of garments, apparel, design uniform and other product and services. The company experienced a decline in profitability with a 41% decrease from 1996. The inexistence of proper strategic goals and long-term planning were viewed to result to the instability of the company performance and future business continuity. This study was done in order to derive strategic alternatives and decisions to enable Puspamara Sdn. Bhd. to overcome the difficulties and eliminate further unsatisfactory outcome in the future especially in the globalization world. The study analyzed the external and internal environment and generic the strategic alternatives using the SWOT matrix and SPACE determinants model.

Item Type:Project Paper Report
Subject:Puspamara Sendirian Berhad - Case studies.
Subject:Industrial management - Malaysia.
Chairman Supervisor:Associate Professor Dr. Zainal Abidin Mohamed, PhD
Call Number:GSM 1999 12
Faculty or Institute:Graduate School of Management
ID Code:8131
Deposited By: Nurul Hayatie Hashim
Deposited On:14 Oct 2010 08:54
Last Modified:28 May 2012 04:50

Repository Staff Only: item control page

Document Download Statistics

This item has been downloaded for since 14 Oct 2010 08:54.

View statistics for "A Case Study on Puspamara Sendirian Berhad"


Universiti Putra Malaysia Institutional Repository

Universiti Putra Malaysia Institutional Repository is an on-line digital archive that serves as a central collection and storage of scientific information and research at the Universiti Putra Malaysia.

Currently, the collections deposited in the IR consists of Master and PhD theses, Master and PhD Project Report, Journal Articles, Journal Bulletins, Conference Papers, UPM News, Newspaper Cuttings, Patents and Inaugural Lectures.

As the policy of the university does not permit users to view thesis in full text, access is only given to the first 24 pages only.