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A Case Study on Camberwell Sdn. Bhd

Soh, Francis Han Leng (1999) A Case Study on Camberwell Sdn. Bhd. Masters project report, Universiti Putra Malaysia.

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Abstract

The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was used to determine the overall strengths, weaknesses, opportunities and threats of the company. Marketing analysis was used to determine competitive aspects with respect to product, price, distribution and promotion strategies of the company. Financial analysis was used to ascertain the company situation in terms of debts and profits. SPACE MODEL is to determine the marketing strategy that is going to deploy by the company.

Item Type:Project Report
Subject:Camberwell Sdn. Bhd. - Case studies
Subject:Marketing - Case studies - Malaysia
Chairman Supervisor:Dr. Jamil Bojei
Call Number:GSM 1999 21
Faculty or Institute:Graduate School of Management
ID Code:7912
Deposited By: Nurul Hayatie Hashim
Deposited On:30 Sep 2010 14:58
Last Modified:02 Nov 2012 09:09

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