Soh, Francis Han Leng (1999) A Case Study on Camberwell Sdn. Bhd. Masters project report, Universiti Putra Malaysia.
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Abstract
The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was used to determine the overall strengths, weaknesses, opportunities and threats of the company. Marketing analysis was used to determine competitive aspects with respect to product, price, distribution and promotion strategies of the company. Financial analysis was used to ascertain the company situation in terms of debts and profits. SPACE MODEL is to determine the marketing strategy that is going to deploy by the company.
| Item Type: | Project Paper Report |
|---|---|
| Subject: | Camberwell Sdn. Bhd. - Case studies |
| Subject: | Marketing - Case studies - Malaysia |
| Chairman Supervisor: | Dr. Jamil Bojei |
| Call Number: | GSM 1999 21 |
| Faculty or Institute: | Graduate School of Management |
| ID Code: | 7912 |
| Deposited By: | Nurul Hayatie Hashim |
| Deposited On: | 30 Sep 2010 14:58 |
| Last Modified: | 02 Nov 2012 09:09 |
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