Success Factors of Rubberwood as a Furniture Stock in South East Asia

Ratnasingam, Jegatheswaran and Ioras, Florin and MacPherson, T. H. (2008) Success Factors of Rubberwood as a Furniture Stock in South East Asia. Journal of the Institute of Wood Science, 17 (6). pp. 327-332. ISSN 0020-3203

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Abstract

The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed that the success factors of Rubberwood as a furniture stock are primarily its low cost and ample availability. According to 82% of the respondents, the three major advantages of Rubberwood as a furniture stock in comparison to other furniture wood species are its lower cost, environmental friendliness and workability. Inadvertently, Rubberwood furniture is also plagued by the perception of being low-cost.

Item Type:Article
Keyword:Consumer-Perception, Rubberwood, Furniture, Cost, Environmental-Friendly, Workability
Faculty or Institute:Faculty of Forestry
Publisher:Journal of the Institute of Wood Science
ID Code:7413
Deposited By: Norhazura Hamzah
Deposited On:23 Jun 2010 03:01
Last Modified:03 Aug 2010 04:40

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