UPM Institutional Repository

Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia


Citation

Mohamed, Shukri and Ibrahim, Muhammad Lukhman (2007) Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia. Journal of Applied Sciences, 7 (9). pp. 1339-1342. ISSN 1812-5654

Abstract

Consumers are expected to demand and would be willing to pay a price premium for environment-friendly products stemming from the growing global environmental consumerism. While consumers in the developed countries are reported to be willing to pay a price premium for environmentally certified wood products, there is hardly any study on consumers’ willingness in other markets. This preliminary study examines consumer willingness to pay a price premium for environmentally certified wood products in Malaysia. Data were obtained using a self-administered questionnaire distributed to 100 systematically-sampled, mall-intercepted respondents. Results indicated that some 38% of the respondents would be willing to pay an average of 14.4% more for environmentally certified wood products.


Download File

[img]
Preview
PDF (Abstract)
Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia.pdf

Download (179kB) | Preview
Official URL or Download Paper: http://dx.doi.org/10.3923/jas.2007.1339.1342

Additional Metadata

Item Type: Article
Divisions: Faculty of Forestry
DOI Number: https://doi.org/10.3923/jas.2007.1339.1342
Publisher: Science Alert
Keywords: Wood products, environment, certification, price premium, consumer
Depositing User: Samsida Samsudin
Date Deposited: 23 Jun 2010 01:32
Last Modified: 26 Oct 2015 02:14
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.3923/jas.2007.1339.1342
URI: http://psasir.upm.edu.my/id/eprint/7405
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item