Mohamed, Shukri and Ibrahim, Muhammad Lukhman (2007) Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia. Journal of Applied Sciences, 7 (9). pp. 1339-1342. ISSN 1812-5654
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Official URL: http://dx.doi.org/10.3923/jas.2007.1339.1342
Consumers are expected to demand and would be willing to pay a price premium for environment-friendly products stemming from the growing global environmental consumerism. While consumers in the developed countries are reported to be willing to pay a price premium for environmentally certified wood products, there is hardly any study on consumers’ willingness in other markets. This preliminary study examines consumer willingness to pay a price premium for environmentally certified wood products in Malaysia. Data were obtained using a self-administered questionnaire distributed to 100 systematically-sampled, mall-intercepted respondents. Results indicated that some 38% of the respondents would be willing to pay an average of 14.4% more for environmentally certified wood products.
|Keyword:||Wood products, environment, certification, price premium, consumer|
|Faculty or Institute:||Faculty of Forestry|
|Deposited By:||Samsida Samsudin|
|Deposited On:||23 Jun 2010 09:32|
|Last Modified:||23 Jun 2010 09:36|
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