Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia

Mohamed, Shukri and Ibrahim, Muhammad Lukhman (2007) Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia. Journal of Applied Sciences, 7 (9). pp. 1339-1342. ISSN 1812-5654

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Official URL: http://dx.doi.org/10.3923/jas.2007.1339.1342

Abstract

Consumers are expected to demand and would be willing to pay a price premium for environment-friendly products stemming from the growing global environmental consumerism. While consumers in the developed countries are reported to be willing to pay a price premium for environmentally certified wood products, there is hardly any study on consumers’ willingness in other markets. This preliminary study examines consumer willingness to pay a price premium for environmentally certified wood products in Malaysia. Data were obtained using a self-administered questionnaire distributed to 100 systematically-sampled, mall-intercepted respondents. Results indicated that some 38% of the respondents would be willing to pay an average of 14.4% more for environmentally certified wood products.

Item Type:Article
Keyword:Wood products, environment, certification, price premium, consumer
Faculty or Institute:Faculty of Forestry
Publisher:Science Alert
DOI Number:10.3923/jas.2007.1339.1342
ID Code:7405
Deposited By: Samsida Samsudin
Deposited On:23 Jun 2010 01:32
Last Modified:23 Jun 2010 01:36

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