Keyword Search:

Bookmark and Share

GUM industries (1985) Sdn. Bhd.- the Totoya crisis

Teoh, Kenny Guan Cheng and Yee, Choy Leong and Mohamed, Zainal Abidin and Tan, Mei Fatt (2008) GUM industries (1985) Sdn. Bhd.- the Totoya crisis. Asian Journal of Case Research, 1 (1). pp. 43-50. ISSN 1985-4579

[img] PDF (Abstract)


This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To emulate reality, a sense of urgency has been written into the case. This case has a moderate level of difficulty. The case may also be used to teach marketing, especially in terms of value creation along the supply chain, from suppliers to end consumers.

Item Type:Article
Keyword:GUM industries; Toyota crisis
Faculty or Institute:Faculty of Economics and Management
Graduate School of Management
Publisher:Universiti Putra Malaysia Press
ID Code:728
Deposited By: Yusfauhannum Mohd Yunus
Deposited On:25 Nov 2008 23:30
Last Modified:30 Mar 2016 13:01

Repository Staff Only: Edit item detail

Document Download Statistics

This item has been downloaded for since 25 Nov 2008 23:30.

View statistics for "GUM industries (1985) Sdn. Bhd.- the Totoya crisis"