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GUM Industries (1985) Sdn. Bhd. –– The Totoya Crisis.

Teoh, Kenny Guan Cheng and Yee, Choy Leong and Mohamed, Zainal Adidin and Tan, Mei Fatt (2008) GUM Industries (1985) Sdn. Bhd. –– The Totoya Crisis. Asian Journal of Case Research, 1 (1). pp. 43-50.

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This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To emulate reality, a sense of urgency has been written into the case. This case has a moderate level of difficulty. The case may also be used to teach marketing, especially in terms of value creation along the supply chain, from suppliers to endconsumers.

Item Type:Article
Faculty or Institute:Faculty of Economics and Management
ID Code:728
Deposited By: Yusfauhannum Mohd Yunus
Deposited On:25 Nov 2008 23:30
Last Modified:27 May 2013 14:50

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