GUM Industries (1985) Sdn. Bhd. –– The Totoya Crisis.

Teoh, Kenny Guan Cheng and Yee, Choy Leong and Mohamed, Zainal Adidin and Tan, Mei Fatt (2008) GUM Industries (1985) Sdn. Bhd. –– The Totoya Crisis. Asian Journal of Case Research, 1 (1). pp. 43-50.

[img] PDF


This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To emulate reality, a sense of urgency has been written into the case. This case has a moderate level of difficulty. The case may also be used to teach marketing, especially in terms of value creation along the supply chain, from suppliers to endconsumers.

Item Type:Article
Faculty or Institute:Faculty of Economics and Management
ID Code:728
Deposited By: Yusfauhannum Mohd Yunus
Deposited On:25 Nov 2008 15:30
Last Modified:27 May 2013 06:50

Repository Staff Only: Edit item detail

Document Download Statistics

This item has been downloaded for since 25 Nov 2008 15:30.

View statistics for "GUM Industries (1985) Sdn. Bhd. –– The Totoya Crisis."

Universiti Putra Malaysia Institutional Repository

Universiti Putra Malaysia Institutional Repository is an on-line digital archive that serves as a central collection and storage of scientific information and research at the Universiti Putra Malaysia.

Currently, the collections deposited in the IR consists of Master and PhD theses, Master and PhD Project Report, Journal Articles, Journal Bulletins, Conference Papers, UPM News, Newspaper Cuttings, Patents and Inaugural Lectures.

As the policy of the university does not permit users to view thesis in full text, access is only given to the first 24 pages only.