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News media credibility of the internet and television

Mehrabi, Davood and Abu Hassan, Musa and Shahkat Ali, Muhamad Sham (2009) News media credibility of the internet and television. European Journal of Scientific Research, 11 (1). pp. 136-148. ISSN 1450-216X

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In this study, a survey design was used to determine the factors influences the perception of media credibility to decipher how respondents perceive the Internet and television in terms of credibility for news information. A survey with 270 non-academic professional staff was conducted to determine the factors that influence their perception towards media credibility. The systematic sampling method was used to select for inclusion in the sample. The results of the study revealed that television is more credible than Internet to convey news. This study also explored a positive and significant relationship between issue salience, media reliance, and media usage with perception of the Internet and television credibility.

Item Type:Article
Keyword:media credibility, issue salience, media usage, media reliance
Faculty or Institute:Faculty of Modern Language and Communication
Publisher:EuroJournals Publishing, Inc.
ID Code:5622
Deposited By: Fazlin Hj. Shamsudin
Deposited On:19 Apr 2010 18:05
Last Modified:27 May 2013 15:24

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