Citation
Busu, Abdullah Bakri
(2007)
Visitors’ Attendance Trend and Development of Malaysia Agricultural Park, Selangor, Malaysia.
Masters thesis, Universiti Putra Malaysia.
Abstract
Malaysia Agricultural Park Bukit Cahaya Seri Alam, Shah Alam (TPM) has
an inconsistent trend of visitor attendance since it was formed (1986) until
now (2006). TPM is a qualitative case study location of this research because
it is the only unique agro park in Malaysia with agro-forestry concept and
also supported by agro-tourism approach. The study uses the qualitative
method which involves in-depth interview, document analysis and field
observations. In-depth interviews were done with five respondents who had
fulfilled certain requirements based on purposive sampling, snowball
selection method and maximum variation. The study duration was
approximately eight months which began in December 2005 until July 2006.
The objectives of the study are firstly to analyze the number of visitors as an
indicator for the success of the TPM. The second objective is to do critical
analysis on chronological events and the issues affecting the development of TPM. Findings of this research have identified four phases based on the
visitors’ attendance. Nevertheless, this is not the real indicator of TPM’s
success. The findings show that the “The True Visitor” is the actual indicator
for the success of the TPM and it is not based on the regularity of the present
visitors’ attendance. The goal of TPM formation is noble. However, its
implementation was not well-planned and merely relied on government
funding. The research has discovered that there are several factors which
influenced the impact of development, function, and image of TPM. The
nature of this research will determine the effects of the development and its
implication towards the concept practiced by TPM. If this phenomenon at
TPM reoccurs, the negative impact on economy would increase and this
would contribute to the negative image of this infantile tourism industry in
Malaysia. Not only is that energy wasted but also monetary. Furthermore,
this research is expected to be fit as a guideline or reference to other
associations.
Download File
Additional Metadata
Actions (login required)
![View Item View Item](/style/images/action_view.png) |
View Item |