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Environmental colour impact upon human behaviour: a review

Ab Jalil, Nurlelawati and Mohd Yunus, Rodzyah and Sheik Said, Normahdiah (2012) Environmental colour impact upon human behaviour: a review. Procedia - Social and Behavioral Sciences, 35 . pp. 54-62. ISSN 1877-0428

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Abstract

This paper analyses 40 previous colour studies selected from various disciplines discussing previous methods and colour effects in order to find its significant impact on humans. It reviews factors such as type of setting, method of assessment, instruments and type of colours. Secondly, it discuss how colours or coloured environment have influence working performances; causing certain behavior; creating negative or positive perception to surroundings and task given; and influencing moods and emotions. Finally, this paper highlights the potential scientific approach in finding colour effects on human behaviour. The paper summarized factors to be included for further steps of current investigation.

Item Type:Article
Keyword:Colour; Colour effect; Emotion; Physiology responses; Perception; Human behaviour
Faculty or Institute:Faculty of Modern Language and Communication
Publisher:Elsevier
DOI Number:10.1016/j.sbspro.2012.02.062
Altmetrics:http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2012.02.062
ID Code:48039
Deposited By: Nabilah Mustapa
Deposited On:04 Aug 2016 16:33
Last Modified:04 Aug 2016 16:33

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