Simple Search:

Environmental colour impact upon human behaviour: a review


Ab Jalil, Nurlelawati and Mohd Yunus, Rodzyah and Sheik Said, Normahdiah (2012) Environmental colour impact upon human behaviour: a review. Procedia - Social and Behavioral Sciences, 35. pp. 54-62. ISSN 1877-0428

Abstract / Synopsis

This paper analyses 40 previous colour studies selected from various disciplines discussing previous methods and colour effects in order to find its significant impact on humans. It reviews factors such as type of setting, method of assessment, instruments and type of colours. Secondly, it discuss how colours or coloured environment have influence working performances; causing certain behavior; creating negative or positive perception to surroundings and task given; and influencing moods and emotions. Finally, this paper highlights the potential scientific approach in finding colour effects on human behaviour. The paper summarized factors to be included for further steps of current investigation.

Download File

[img] PDF
Restricted to Repository staff only

Download (192kB)

Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: 10.1016/j.sbspro.2012.02.062
Publisher: Elsevier
Keywords: Colour; Colour effect; Emotion; Physiology responses; Perception; Human behaviour
Depositing User: Nabilah Mustapa
Date Deposited: 04 Aug 2016 16:33
Last Modified: 04 Aug 2016 16:33
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item