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Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products

Ahmad, Ahlam Nuwairah and Abd Rahman, Azmawani and Ab Rahman, Suhaimi (2015) Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products. International Journal of Social Science and Humanity, 5 (1). pp. 10-14. ISSN 2010-3646

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Official URL: http://www.ijssh.org/papers/413-H00003.pdf

Abstract

This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of Malaysian Muslim consumers, results show that religiosity is more influential towards behavior compared to knowledge pertaining to halal matters and there is a significant difference on respondent’s behavior between halal food products and halal cosmetic products. The results of the study give implication to firms competing in cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products.

Item Type:Article
Keyword:Attitude; Cosmetic product; Food products; Halal; Knowledge; Malaysia; Religiosity
Faculty or Institute:Faculty of Economics and Management
Publisher:International Association of Computer Science and Information Technology Press
DOI Number:10.7763/IJSSH.2015.V5.413
Altmetrics:http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.7763/IJSSH.2015.V5.413
ID Code:43843
Deposited By: Mohd Hafiz Che Mahasan
Deposited On:26 Oct 2016 16:39
Last Modified:26 Oct 2016 16:39

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