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Managing corporate reputation, stakeholder relations, and corporate social responsibility: a Southeast Asian perspective

Abdullah, Zulhamri and Abdul Aziz, Yuhanis (2011) Managing corporate reputation, stakeholder relations, and corporate social responsibility: a Southeast Asian perspective. International Journal of Economics and Management, 5 (2). pp. 299-318. ISSN 1823-836X

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Official URL: http://econ.upm.edu.my/ijem/vol5_no2.htm

Abstract

The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputation, stakeholder relations, and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. This study employed in-depth interviews with selected companies from GLCs, MNCs, and LPCs. The study found that, despite the significant alignment and integration between corporate reputation, stakeholder relations, and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated). It was also found that, there is discrepancy in practicing CSR between MNCs, GLCs, and LPCs in Malaysia. Although practicing excellent CSR is desirable, in practice, they all are struggling to gain public legitimacy and reputation globally. Findings offer important implication for manager in relation to corporate reputation management.

Item Type:Article
Keyword:Corporate reputation; Corporate social responsibility; Stakeholder relations
Faculty or Institute:Faculty of Economics and Management
Publisher:Faculty of Economics and Management, Universiti Putra Malaysia
ID Code:39486
Deposited By: Nabilah Mustapa
Deposited On:03 Aug 2015 14:33
Last Modified:03 Aug 2015 14:33

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