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Managing corporate reputation, stakeholder relations, and corporate social responsibility: a Southeast Asian perspective


Citation

Abdullah, Zulhamri and Abdul Aziz, Yuhanis (2011) Managing corporate reputation, stakeholder relations, and corporate social responsibility: a Southeast Asian perspective. International Journal of Economics and Management, 5 (2). pp. 299-318. ISSN 1823-836X

Abstract / Synopsis

The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputation, stakeholder relations, and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. This study employed in-depth interviews with selected companies from GLCs, MNCs, and LPCs. The study found that, despite the significant alignment and integration between corporate reputation, stakeholder relations, and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated). It was also found that, there is discrepancy in practicing CSR between MNCs, GLCs, and LPCs in Malaysia. Although practicing excellent CSR is desirable, in practice, they all are struggling to gain public legitimacy and reputation globally. Findings offer important implication for manager in relation to corporate reputation management.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Faculty of Economics and Management, Universiti Putra Malaysia
Keywords: Corporate reputation; Corporate social responsibility; Stakeholder relations
Depositing User: Nabilah Mustapa
Date Deposited: 03 Aug 2015 14:33
Last Modified: 03 Aug 2015 14:33
URI: http://psasir.upm.edu.my/id/eprint/39486
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