Simple Search:

Facebook usage and functionality as the predictive factors in contributing towards employee engagement


Citation

Abd Latib, Latifah and Bolong, Jusang and Ahmad Ghazali, Akmar Hayati (2014) Facebook usage and functionality as the predictive factors in contributing towards employee engagement. Procedia - Social and Behavioral Sciences, 155. pp. 289-294. ISSN 1877-0428

Abstract / Synopsis

Although it is clear that Facebook is a very powerful tool of communication, many employers are unable to identify the Facebook usage and functionality in engaging their employees. Therefore, a quantitative survey involved 55 respondents using purposive sampling technique has been done to determine whether Facebook usage and functionality are the predictive factors in contributing towards employee engagement. Based on multiple regression analysis, it showed that groups, presence and reputations (functionality) and perceived ease-of-use (Usage) are the predictive factors in engaging the employees. As conclusion, by analyzing these predictive factors, organizations can understand how Facebook activities certainly benefit to them in engaging their employees.


Download File

[img] PDF
37605.pdf
Restricted to Repository staff only

Download (357kB)

Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: 10.1016/j.sbspro.2014.10.294
Publisher: Elsevier
Keywords: Facebook; Facebook functionality; Employee engagement
Depositing User: Nabilah Mustapa
Date Deposited: 15 Dec 2015 11:18
Last Modified: 15 Dec 2015 11:18
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2014.10.294
URI: http://psasir.upm.edu.my/id/eprint/37605
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item