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Facebook usage and functionality as the predictive factors in contributing towards employee engagement

Abd Latib, Latifah and Bolong, Jusang and Ahmad Ghazali, Akmar Hayati (2014) Facebook usage and functionality as the predictive factors in contributing towards employee engagement. Procedia - Social and Behavioral Sciences, 155 . pp. 289-294. ISSN 1877-0428

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Abstract

Although it is clear that Facebook is a very powerful tool of communication, many employers are unable to identify the Facebook usage and functionality in engaging their employees. Therefore, a quantitative survey involved 55 respondents using purposive sampling technique has been done to determine whether Facebook usage and functionality are the predictive factors in contributing towards employee engagement. Based on multiple regression analysis, it showed that groups, presence and reputations (functionality) and perceived ease-of-use (Usage) are the predictive factors in engaging the employees. As conclusion, by analyzing these predictive factors, organizations can understand how Facebook activities certainly benefit to them in engaging their employees.

Item Type:Article
Keyword:Facebook; Facebook functionality; Employee engagement
Faculty or Institute:Faculty of Modern Language and Communication
Publisher:Elsevier
DOI Number:10.1016/j.sbspro.2014.10.294
Altmetrics:http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2014.10.294
ID Code:37605
Deposited By: Nabilah Mustapa
Deposited On:15 Dec 2015 11:18
Last Modified:15 Dec 2015 11:18

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