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Aspects of persuasive language in selected speeches of Mahathir Mohamad

Alkhirbash, Abdulrahman and Paramasivam, Shamala and Ahmad, Abd. Mua'ti @ Zamri (2014) Aspects of persuasive language in selected speeches of Mahathir Mohamad. Journal of Language and Communication, 1 (1). pp. 41-57. ISSN 2289-649X

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Official URL: http://www.fbmk.upm.edu.my/sp/page/2861/jlc_bm

Abstract

The present study examines selected speeches of a non-Western leading politician as an attempt to widen the scope of rhetorical studies from different cultures and to address the lack of studies from non-Western societies. The study conducts a rhetorical analysis of selected speeches of Mahathir Mohamad (the fourth Prime Minister of Malaysia) to identify and interpret his language use as a means to persuade his audience to accept or follow a specific course of action. This study explores logos, ethos, and pathos as a means of persuasion demonstrating how they are utilized by Mahathir Mohamad to influence his audience. The findings revealed that logical, ethical and emotional proofs were used for this purpose. Together logos and pathos projected Mahathir’s ethos, that is, his credibility as a person, as a persuasive mean. Supportive rhetorical techniques such as examples, parallelisms, rhetorical questions and metaphors were used to enhance Mahathir’s argument and to add clarity and conciseness to the argument.

Item Type:Article
Keyword:Language and persuasion; Mahathir Mohamad; Political speeches; Rhetoric
Faculty or Institute:Faculty of Modern Language and Communication
Publisher:Universiti Putra Malaysia Press
ID Code:36540
Deposited By: Nabilah Mustapa
Deposited On:21 Jun 2015 11:38
Last Modified:17 Jan 2017 11:38

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