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Tourism landscape: understanding the swiftlet “hotel” phenomenon

Awang, Khairil Wahidin and Hassan, Mazlan and Abdullah, Abdul Rashid (2015) Tourism landscape: understanding the swiftlet “hotel” phenomenon. Sains Humanika, 5 (2). pp. 51-56. ISSN 2289-6996

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The aim of this paper is to examine the effects of the swiftlet “hotels” to the tourism industry. Tourism is a big business in Malaysia, so is edible swiftlet’s nest. The medicinal values appropriate to the nests by mainly ethnic Chinese result in high demand for them. This creates a booming sector over the horizon, with swiftlet houses dotting the urban and rural landscapes of the country. This study utilized a qualitative approach, with semi-structured in-depth interviews and personal observation employed on swiftlet houses and their owner-operators. Preliminary results suggest bigger swiftlet house operators possessed the notion of expanding their businesses by offering a variety of swiftlet nest-related products and by showcasing the processes to end users. Such action ensures a spillover effect to the tourism industry. On the other hand, findings also suggest that the rise of many of these swiftlet houses in place of conventional types of businesses in urban area has relatively tampered with the authenticity of the built environment.

Item Type:Article
Keyword:Built environment; Commodity; Product development; Swiftlet nest; Tourism landscape
Faculty or Institute:Faculty of Economics and Management
Publisher:Penerbit Universiti Teknologi Malaysia
ID Code:35868
Deposited By: Nurul Ainie Mokhtar
Deposited On:11 Feb 2016 12:35
Last Modified:11 Feb 2016 12:35

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