The Relationship of Exposure to News Media with Attachment to the National Ethos

Tamam, Ezhar and Yee, Wendy and Idris, Fazilah and Hamzah, Azimi and Mohamed, Zainal Abidin and Wong, Su Luan and Mohd Noor, Mansor (2005) The Relationship of Exposure to News Media with Attachment to the National Ethos. Pertanika Journal of Social Sciences & Humanities, 13 (2). pp. 187-198. ISSN 0128-7702

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Abstract

This study tested the assumption that national media played an important role in promoting a strong national ethos among Malaysians. AJ:, youth are heavy consumer of media and play important roles in further progressing the country economically and politically, it is very pertinent to examine the strength of the national ethos among the Malaysian youth of various ethnic groups, and the relationship between the exposure to the news media and strength of their national ethos. A total of 606 students from ten universities and colleges aged between 18 to 27 years were interviewed in a national survey using a self-administered questionnaire. Three dimensions of the national ethos emerged from the data and the students had positive perceptions toward selected characteristics of the country. However, there is a significant difference among the three ethnic groups in their degree of attachment to the three different dimensions ofthe national ethos. An overall exposure to the news media has a positive and significant relationship with the shared identity and future dimension, and shared history and values dimension of the national ethos.

Item Type:Article
Keyword:News media, exposure, attachment, national ethos, youth, multicultural society
Publisher:Universiti Putra Malaysia Press
ID Code:3528
Deposited By: Nur Izyan Mohd Zaki
Deposited On:30 Nov 2009 01:52
Last Modified:27 May 2013 07:09

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