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The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions


Citation

Mahdzar, Mazlina and Shuib, Ahmad and Ramachandran, Sridar and Mohammad Afandi, Syamsul Herman (2015) The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions. American-Eurasian Journal of Agricultural & Environmental Sciences, 15. pp. 32-39. ISSN 1818-6769; ESSN: 1990-4053

Abstract

The objective of this study is to examine the influence of destination attributes, memorable tourism experience and revisit intentions in Mulu National Park, Malaysia. A convenient sampling technique was used to select the sample. A total of 349 questionnaires were distributed to tourists at Mulu National Airport and were returned. The result from the finding suggests that tourists who have higher perceptions of the destination attributes of Mulu National Park are more likely to have positive memorable tourism experience, increasing behavioural intentions to revisit. Therefore, national parks need to pay attention to provide customers with unique experiences in order to elicit positive memorable tourism experience and ensure their relationship with customer through repeat visitation.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Forestry
Institute of Agricultural and Food Policy Studies
Institute of Tropical Forestry and Forest Products
DOI Number: https://doi.org/10.5829/idosi.aejaes.2015.15.s.205
Publisher: IDOSI Publications
Notes: Issue on Tourism & Environment, Social and Management Sciences
Keywords: Tourism; Memorable tourism experience; Destination attributes; Behavioural intentions
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 15 Sep 2016 05:03
Last Modified: 15 Sep 2016 05:03
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.5829/idosi.aejaes.2015.15.s.205
URI: http://psasir.upm.edu.my/id/eprint/34242
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