What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles
Abu Bakar, Abdul Rahim and Hussin, Siti Rahayu (2013) What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles. International Journal of Sales, Retailing and Marketing, 2 (1). pp. 74-84. ISSN 2045-810X
Official URL: http://www.ijsrm.com/ijsrm/Current_&_Past_Issues_f...
An upcoming trend that has caught the attention of marketers and consumers alike is the recent debut of retailers that projected itself as an Islamic retailer. This paper provides a critical overview of the existing scholarship on the influence of Islam specifically towards consumer retail store selection. This paper outlined the general store attributes of an Islamic retailer based on the synthesis of past literatures. As the store image or “store personality” is determined as one of the factors of store choice, which is largely based on the store attributes, it is pertinent for retailers to project the “appropriate” Islamic store image in the minds of consumers.
Repository Staff Only: Edit item detail