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Impacts of Malaysian bank customers' perception, banking and technology experiences on their intention to use mobile banking service.

Chin, Elizabeth Foo Vun and Said, Mohd Fuaad (2012) Impacts of Malaysian bank customers' perception, banking and technology experiences on their intention to use mobile banking service. In: Contempory Issues in Management and Marketing. McGraw Hill, Shah Alam, Selangor, pp. 137-155. ISBN 9789675571439.

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Item Type:Book Section
Keyword:Mobile banking service; Customer perception; Banking; Malaysia.
Faculty or Institute:Faculty of Economics and Management
Publisher:McGraw Hill
ID Code:26116
Deposited By: Nurul Ainie Mokhtar
Deposited On:12 Mar 2014 14:18
Last Modified:12 Mar 2014 14:18

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