Integrating Product Emotions Study in the Industrial Design Education for Sustaining Affective Consumers

Raja Ahmad Azmeer, and Mohd. Salleh, Suleiman and Ibrahim, Rahinah (2006) Integrating Product Emotions Study in the Industrial Design Education for Sustaining Affective Consumers. ALAM CIPTA, International Journal on Sustainable Tropical Design Research & Practice, 1 (1). pp. 49-56. ISSN 1823-7231

[img] PDF
318Kb

Abstract

This article highlights the importance of product emotions study in the industrial design education. The incorporation of product emotions during the design of an artefact is important as it embodies the socio-cultural preference towards that artefact, hence supporting one of the three sustainable development components—social sustainability. Therefore, through the application of product emotions study, Malaysian products could elicit positive emotions that will lead to consumer-product’s ‘affective sustainability.’ We conducted a preliminary survey among the industrial design academia to gauge how we can effectively incorporate the product emotions component into the Malaysian tertiary curriculum. We first present a selected background literature on product emotions and explain the types of response processing using examples from the market. We then explain our research method and present the results and analysis. At the conclusion of this article, we recommend how industrial design education can integrate the aspect of product emotions in its curriculum and highlight the need for research in this area if Malaysian products wish to gain sustainable affection in the global markets. We hope that the successful integration of product emotions will enable local manufacturers to improve their sales revenue and develop larger market for their products.

Item Type:Article
Keyword:Product Emotions, Affective Consumer, Product Design, Styling
Faculty or Institute:Faculty of Design and Architecture
ID Code:2439
Deposited By: Muizzudin Kaspol
Deposited On:13 Nov 2009 04:19
Last Modified:27 May 2013 07:01

Repository Staff Only: Edit item detail

Document Download Statistics

This item has been downloaded for since 13 Nov 2009 04:19.

View statistics for "Integrating Product Emotions Study in the Industrial Design Education for Sustaining Affective Consumers"


Universiti Putra Malaysia Institutional Repository

Universiti Putra Malaysia Institutional Repository is an on-line digital archive that serves as a central collection and storage of scientific information and research at the Universiti Putra Malaysia.

Currently, the collections deposited in the IR consists of Master and PhD theses, Master and PhD Project Report, Journal Articles, Journal Bulletins, Conference Papers, UPM News, Newspaper Cuttings, Patents and Inaugural Lectures.

As the policy of the university does not permit users to view thesis in full text, access is only given to the first 24 pages only.