Penerimaan Malaysia terhadap soft power Jepun: kajian kes terhadap siri drama televisyen buatan Jepun.

Yamato, Eriko and Mamat, Roslina (2007) Penerimaan Malaysia terhadap soft power Jepun: kajian kes terhadap siri drama televisyen buatan Jepun. In: Seminar Kebangsaan Sains Sosial : Sains Sosial Teras Pembangunan Modal, 20-21 Mei 2007, Kuala Lumpur. (Unpublished)

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Abstract

Di Malaysia terdapat banyak drama buatan negara luar disiarkan melalui televisyen. Drama televisyen Jepun juga telah lama disiarkan melalui televisyen tempatan. Walau bagaimapun belum ada sebarang perbincangan mengenai bagaimana penggunaan budaya popular secara transnasional mempengaruhi kehidupan seharian masyarakat. Kertas kerja ini mengkaji bentuk drama Jepun melalui perbualan dan temuduga terhadap pelajar yang menonton drama Jepun. Bentuk penerimaan drama Jepun disokong oleh label Jepun sebagai kuasa besar ekonomi dunia. Mereka memilih dan menonton drama Jepun secara aktif, serta mencari co-evalness dengan pertolongan perkembangan teknologi.

Item Type:Conference or Workshop Item (Paper)
Subject:Japan drama.
Subject:Television programs - Malaysia.
Faculty or Institute:Faculty of Modern Language and Communication
ID Code:18718
Deposited By: Erni Suraya Abdul Aziz
Deposited On:01 Mar 2012 00:54
Last Modified:07 Nov 2013 06:34

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