Wooden furniture purchase attributes: a Malaysian consumers' perspective

Mohamed , Shukri and Tan, Poh Yi (2008) Wooden furniture purchase attributes: a Malaysian consumers' perspective. Pertanika Journal of Tropical Agricultural Science, 31 (2). pp. 197-203. ISSN 1511-3701

Full text not available from this repository.

Official URL: http://www.pertanika.upm.edu.my/Pertanika%20ARCHIVES/JTAS/2008/JTAS%2031%282%29%20Aug%2008.pdf


Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important of Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from questionnaire survey of 115 mall-intercepted adult respondents on the perceived importance of five products and two store-related attributes. It was found that (in rank order) quality, design, and price of the wooden furniture were important product-related purchase attributes for Malaysian consumers. These consumers are expected to limit their purchase to neighbourhood outlets as the location of retail outlets is perceived as an important store-related attribute. Demographic characteristics of the respondents have an influence on the perceived importance of the attributes.

Item Type:Article
Keyword:Consumer behaviour; Evaluative criteria; Furniture; Wood products
Subject:Wood products
Subject:Consumer behavior
Faculty or Institute:Faculty of Forestry
Publisher:Universiti Putra Malaysia Press
ID Code:17656
Deposited By: Norhazura Hamzah
Deposited On:15 May 2012 07:15
Last Modified:15 May 2012 07:15

Repository Staff Only: Edit item detail

Document Download Statistics

This item has been downloaded for since 15 May 2012 07:15.

View statistics for "Wooden furniture purchase attributes: a Malaysian consumers' perspective"

Universiti Putra Malaysia Institutional Repository

Universiti Putra Malaysia Institutional Repository is an on-line digital archive that serves as a central collection and storage of scientific information and research at the Universiti Putra Malaysia.

Currently, the collections deposited in the IR consists of Master and PhD theses, Master and PhD Project Report, Journal Articles, Journal Bulletins, Conference Papers, UPM News, Newspaper Cuttings, Patents and Inaugural Lectures.

As the policy of the university does not permit users to view thesis in full text, access is only given to the first 24 pages only.