The Challenge to Communication Research Extension.

Prof. Dr., Sulaiman M. Yassin (1989) The Challenge to Communication Research Extension.

[img] PDF
12Mb

Abstract

This paper serves as a basic for further discussion about the role of communication research in the context of various extension and development systems of countries in the ASEAN region. As indicated earlier, the backdrop of this discussion is that of rural and countryside development. Necessarily, the paper will cover aspects about the role of communication research, a general description of the research extension receiver continuum and the linking relationships between them. The paper will then move on to discuss the important role that communication research is expected to play for these interphases in an effort to facilitate the viable linkages between them. In so doing, the various problems since faced and the challenges that communication research has to address will be deduced. The paper further dwells into the emergent needs and considerations and finally draws some tentative conclusions.

Item Type:Inaugural Lecture
Corporate Creators:Universiti Putra Malaysia
ID Code:1081
Deposited By: Muizzudin Kaspol
Deposited On:28 May 2009 08:49
Last Modified:27 May 2013 06:52

Repository Staff Only: Edit item detail

Document Download Statistics

This item has been downloaded for since 28 May 2009 08:49.

View statistics for "The Challenge to Communication Research Extension."


Universiti Putra Malaysia Institutional Repository

Universiti Putra Malaysia Institutional Repository is an on-line digital archive that serves as a central collection and storage of scientific information and research at the Universiti Putra Malaysia.

Currently, the collections deposited in the IR consists of Master and PhD theses, Master and PhD Project Report, Journal Articles, Journal Bulletins, Conference Papers, UPM News, Newspaper Cuttings, Patents and Inaugural Lectures.

As the policy of the university does not permit users to view thesis in full text, access is only given to the first 24 pages only.