The Challenge to Communication Research Extension.
Prof. Dr. Sulaiman M. Yassin, (1989) The Challenge to Communication Research Extension.
This paper serves as a basic for further discussion about the role of communication research in the context of various extension and development systems of countries in the ASEAN region. As indicated earlier, the backdrop of this discussion is that of rural and countryside development. Necessarily, the paper will cover aspects about the role of communication research, a general description of the research extension receiver continuum and the linking relationships between them. The paper will then move on to discuss the important role that communication research is expected to play for these interphases in an effort to facilitate the viable linkages between them. In so doing, the various problems since faced and the challenges that communication research has to address will be deduced. The paper further dwells into the emergent needs and considerations and finally draws some tentative conclusions.
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