Evaluation of the Quality of Iran's Tour Agencies' Websites

Jafari, Alireza (2008) Evaluation of the Quality of Iran's Tour Agencies' Websites. Masters thesis, Universiti Putra Malaysia.

[img] PDF
721Kb

Abstract

This research studies 44 of Iran's tour agencies' websites, using content analysis to identify their quality. The evaluation of the websites was conducted by quantitative content analysis of three main groups of variables known as general information, value-added services and technical quality. The three groups of variables for measuring the quality of websites in terms of general information, value-added services and technical quality were selected based on UNCTAD's initiative, Lexhagen's (2005) research and Thelwall's (2000) website quality evaluation criteria respectively. In this study, three different tables were devised to evaluate the websites. Each table contained a number of variables and the analysis of them led to answer the questions of this study. Six websites were examined in pretest in order to improve and refine the codes. The data were analyzed using the Statistical Package for Social Science (SPSS) and frequencies and percentages were used to summarize the data. The results showed that the agencies' websites carried unequal attention to the quality factors studied in this research. While the majority of the websites presented rich technical quality, they did not have a good performance regarding value-added services, meaning that none of the websites could present rich value-added services. Besides, more than half of the websites were categorized as medium, in terms of general information. It was also observed that half of Iran's tour agencies' websites did not meet the characteristics of a high-quality website.

Item Type:Thesis (Masters)
Subject:Web site development - Quality control - Iran
Chairman Supervisor:Associate Professor Md. Salleh Hj. Hassan, PhD
Call Number:FBMK 2008 5
Faculty or Institute:Faculty of Modern Language and Communication
ID Code:10330
Deposited By: Nur Kamila Ramli
Deposited On:22 Mar 2011 02:29
Last Modified:22 Mar 2011 02:30

Repository Staff Only: item control page

Document Download Statistics

This item has been downloaded for since 22 Mar 2011 02:29.

View statistics for "Evaluation of the Quality of Iran's Tour Agencies' Websites"


Universiti Putra Malaysia Institutional Repository

Universiti Putra Malaysia Institutional Repository is an on-line digital archive that serves as a central collection and storage of scientific information and research at the Universiti Putra Malaysia.

Currently, the collections deposited in the IR consists of Master and PhD theses, Master and PhD Project Report, Journal Articles, Journal Bulletins, Conference Papers, UPM News, Newspaper Cuttings, Patents and Inaugural Lectures.

As the policy of the university does not permit users to view thesis in full text, access is only given to the first 24 pages only.