Abdul Kadir, Khairil Annuar (2003) Clustering Algorithm for Market-Basket Analysis: The Underlying Concept of Data Mining Technology. Masters thesis, Universiti Putra Malaysia.
The goal of data mining is to extract interesting correlated information from large databases. This thesis seeks to understand the underlying concept of data mining technology in market-basket analysis. The clustering algorithm based on Small Large Ratios, SLR is presented in a manner that helps to understand the concept of data mining technology in marketbasket analysis. The author used a data mining software called PolyAnalyst 4.5 to perform analysis on the set of items that customers have bought in supermarket for market-basket application. In this research, the author tried to relate the algorithm presented with the experiment. Then, the author discussed the results by showing an application of marketbasket analysis. The statistical results from the PolyAnalyst's reports are explained and elaborated further i n the results section. The author summarized the findings and tried to relate them to the benefits of data mining towards organizations.
|Item Type:||Thesis (Masters)|
|Subject:||Cluster analysis - Computer programs|
|Chairman Supervisor:||Professor Madya Dr. Md. Nasir b. Sulaiman|
|Call Number:||FSKTM 2003 7|
|Faculty or Institute:||Faculty of Computer Science and Information Technology|
|Deposited By:||Nurul Hayatie Hashim|
|Deposited On:||15 Dec 2010 12:54|
|Last Modified:||12 Dec 2012 13:20|
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