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The perception of Malaysian consumers on the importance of halal logo in their purchasing decision


Citation

Abdul, Mohani and Yahya, Mastora and Kamarulzaman, Siti Aiesya and Rahman, Mohammad Mizanur (2016) The perception of Malaysian consumers on the importance of halal logo in their purchasing decision. IOSR Journal of Humanities and Social Science, 21 (10). pp. 8-13. ISSN 2279-0845; ESSN: 2279-0837

Abstract / Synopsis

Often the perceptions of Muslim consumers are taken for granted by the Muslim producers and they assume the product will be acceptable among Muslims. Hence, this paper looks into the perception of Muslim consumers in Malaysia on how important has the presence of halal logo on the packaging of food and beverages (F&B). Further, this study investigates how these consumers " perceptions affect their purchasing decision. A total of 1000 sets of self-administered questionnaires were randomly distributed among consumers throughout Malaysia. To achieve the stipulated objectives, the simple mean analysis and factor analysis were performed. The findings revealed that indeed the respondents were very concerned about the halal status of their food, exemplified through the presence of halal logo on the packaging and they were willing to spend more as long as the food are assured halal.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Institute for Social Science Studies
DOI Number: 10.9790/0837-2110100813
Publisher: International Organization Of Scientific Research
Keywords: Perceptions; Halal logo; Halal branding; Malaysian muslim consumers
Depositing User: Nida Hidayati Ghazali
Date Deposited: 16 Nov 2017 11:27
Last Modified: 16 Nov 2017 11:27
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.9790/0837-2110100813
URI: http://psasir.upm.edu.my/id/eprint/53054
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