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The applications of social commerce constructs


Citation

Shanmugam, Mohana and Sun, Shiwei and Amidi, Asra and Khani, Farzad and Khani, Fariborz (2016) The applications of social commerce constructs. International Journal of Information Management, 36 (3). pp. 425-432. ISSN 0268-4012; ESSN: 1873-4707

Abstract

Social commerce has evolved quickly in practice and gained attention in the IS discipline. However, trust has remained a vital component and is dominantly worth investigating. The purpose of this study, therefore, is to examine the roles of social commerce constructs and social support constructs (i.e., emotional support and informational support) in establishing trust on online community platforms. The study will apply the theoretical foundation of social commerce constructs proposed by Hajli. In order to provide a detailed understanding of the proposed model, a quantitative study involving a survey data gathered from online communities in Malaysia, including Facebook, Trip Advisor and LinkedIn was conducted. The data was analyzed and hypotheses were tested with structural equation modeling (SEM). Our results shed some lights on social commerce literature. The findings show that there are significant effect of social commerce constructs on social support, namely the emotional and informational support, and in turn, on trust- building.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Computer Science and Information Technology
DOI Number: https://doi.org/10.1016/j.ijinfomgt.2016.01.007
Publisher: Elsevier
Keywords: Social commerce; Social commerce constructs; Emotional support; Informational support; Trust
Depositing User: Nabilah Mustapa
Date Deposited: 18 May 2016 03:37
Last Modified: 18 May 2016 03:37
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.ijinfomgt.2016.01.007
URI: http://psasir.upm.edu.my/id/eprint/43194
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