Keyword Search:


Bookmark and Share

Factors of gratification contributing in continuance intention to watch movies on YouTube

Abu Bakar, Mohd Syuhaidi and Bolong, Jusang and Bidin, Rosmiza and Mailin, Bebbra (2014) Factors of gratification contributing in continuance intention to watch movies on YouTube. Procedia - Social and Behavioral Sciences, 155 . pp. 9-13. ISSN 1877-0428

[img] PDF
Restricted to Repository staff only

294Kb

Official URL: http://www.sciencedirect.com/science/article/pii/S...

Abstract

YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010). Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry greatly (Brody, 2012). This paper is to share sets of predicted elements in YouTube said to be responsible in gratifying its multi-purposes viewers and instill continuance intentions to use the UGC for movie watching among Malaysians in Klang Valley. This was done by integrating the uses and gratification framework with several disconfirmations of motivations (content, social, process, and technology).

Item Type:Article
Keyword:New media studies; Mass communication; Electronic media; U&G; EDT
Faculty or Institute:Faculty of Modern Language and Communication
Publisher:Elsevier
DOI Number:10.1016/j.sbspro.2014.10.248
Altmetrics:http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2014.10.248
ID Code:37643
Deposited By: Nabilah Mustapa
Deposited On:16 Dec 2015 16:45
Last Modified:16 Dec 2015 16:45

Repository Staff Only: Edit item detail

Document Download Statistics

This item has been downloaded for since 16 Dec 2015 16:45.

View statistics for "Factors of gratification contributing in continuance intention to watch movies on YouTube"