UPM Institutional Repository

Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley


Citation

Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha and Abu Hassan, Musa and Hassan, Md. Salleh (2008) Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley. Jurnal Komunikasi, 24. pp. 46-62. ISSN 2289-151X; ESSN: 2289-1528

Abstract

The Malaysian public now has access to the Internet not only at home and the workplace, but also at cyber cafés. This study aims to examine the level of acceptance of webcasting among users of selected cyber cafés in the Klang Valley. The specific objectives of the study are: to determine the profile of webcasting users and its usage; to determine the types of webcasting technology most frequently used, level of knowledge of webcasting and the main source of knowledge in becoming aware of webcasting; to determine the acceptance of webcasting among non-users of webcasting; and to determine the relationship between behavioral intention to use and the actual usage of webcasting among users of webcasting. This study used the survey design, using purposive sampling to select the cyber cafés and visitors of these cafés. The findings indicate that usage of webcasting is still relatively low among users of selected cyber cafés in the Klang Valley. Users of webcasting were found to be mostly male, young and relatively well educated with at least a diploma as the highest level of education obtained.


Download File

[img]
Preview
PDF (Abstract)
Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley.pdf

Download (35kB) | Preview

Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
Publisher: School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
Keywords: Webcasting; Internet; Technological determinism; Acceptance; Usage
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 11 Oct 2016 02:50
Last Modified: 11 Oct 2016 02:50
URI: http://psasir.upm.edu.my/id/eprint/35027
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item