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Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry


Citation

Abu Kasim, Nor Aziah and Minai, Badriyah (2008) Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry. In: Selected Readings in Accounting. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 136-158. ISBN 9789673440191

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Additional Metadata

Item Type: Book Section
Call Number: HF5635 S464
Divisions: Faculty of Economics and Management
Graduate School of Management
Publisher: Universiti Putra Malaysia Press
Keywords: Hotel industry; Customer relationship management; Customer performance measure; Malaysia
Depositing User: Nadiana Adlia Rusli
Date Deposited: 24 Nov 2014 15:08
Last Modified: 21 Aug 2015 16:05
URI: http://psasir.upm.edu.my/id/eprint/32582
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