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Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry

Abu Kasim, Nor Aziah and Minai, Badriyah (2008) Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry. In: Selected Readings in Accounting. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 136-158. ISBN 9789673440191. (Call Number: HF5635 S464)

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Item Type:Book Section
Keyword:Hotel industry; Customer relationship management; Customer performance measure; Malaysia
Call Number:HF5635 S464
Faculty or Institute:Faculty of Economics and Management
Graduate School of Management
Publisher:Universiti Putra Malaysia Press
ID Code:32582
Deposited By: Nadiana Adlia Rusli
Deposited On:24 Nov 2014 15:08
Last Modified:21 Aug 2015 16:05

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