Simple Search:

The position of the media as a tool of communication and education on severe weather in Malaysia.


Citation

Abu Bakar, Elistina and Mat Said, Aini and Ab Kadir, Mohd Zainal Abidin and Gomes, Chandima and Keul, A. G. (2014) The position of the media as a tool of communication and education on severe weather in Malaysia. In: 2014 International Conference on Lightning Protection (ICLP), 13-17 Oct. 2014, Shanghai, China. (pp. 875-878).

Abstract / Synopsis

Information by the media in advance of severe weather occurrences can prepare the public to respond properly during an emergency situation. At the same time, the media should work as a channel to communicate and promote proper public response to severe weather threats. The objective of this study is to examine the position of the media as a tool of communication and education on severe weather in Malaysia. Results indicate that the present role of the media in Malaysia is still insufficient in communicating and educating the public on severe weather.


Download File

[img] PDF
32576.pdf
Restricted to Repository staff only

Download (162kB)

Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Engineering
Faculty of Human Ecology
Keywords: Severe weather; The media; Communication; Education
Depositing User: Samsida Samsudin
Date Deposited: 12 Dec 2014 11:50
Last Modified: 12 Dec 2014 11:50
URI: http://psasir.upm.edu.my/id/eprint/32576
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item