The asymmetry of franchising, multi-level marketing and pyramid schemes

Citation

Mohd Ishan, Zahira (2013) The asymmetry of franchising, multi-level marketing and pyramid schemes. In: Marketing Towards Delivering Consumer Value. McGraw-Hill Education (Malaysia) Sdn. Bhd., Shah Alam, Selangor, p. 131. ISBN 9789675771903

Abstract

This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing business.

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Additional Metadata

Item Type:	Book Section
Divisions:	Faculty of Economics and Management
Publisher:	McGraw-Hill Education (Malaysia) Sdn. Bhd.
Keywords:	Franchising; Multilevel marketing; Pyramid schemes; Business
Depositing User:	Nurul Ainie Mokhtar
Date Deposited:	21 Jul 2014 05:43
Last Modified:	30 Mar 2016 06:46
URI:	http://psasir.upm.edu.my/id/eprint/31155
Statistic Details:	View Download Statistic

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