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Marketing mix and its implication on emotions of hotel customer


Citation

Sanib, Noor Izza Rozian and Abdul Aziz, Yuhanis and Samdin, Zaiton and Abdul Rahim, Khalid (2013) Marketing mix and its implication on emotions of hotel customer. In: Marketing Towards Delivering Consumer Value. McGraw Hill, Shah Alam, Selangor, pp. 37-49. ISBN 9789675771903

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw Hill
Keywords: Marketing mix; Hotel customer; Customer emotion
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 05 Nov 2014 00:59
Last Modified: 30 Mar 2016 06:58
URI: http://psasir.upm.edu.my/id/eprint/31121
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