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Diversification strategy and performance studies: result, measures, and sampling design

Asrarhaghighi, Ebrahim and Abd Rahman, Azmawani and Sambasivan, Murali and Mohamed, Zainal Abidin (2013) Diversification strategy and performance studies: result, measures, and sampling design. Journal of Advanced Management Science, 1 (1). pp. 12-18. ISSN 2168-0787

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Abstract

Product and international diversified firms play a significant role in the world economy. The number of these firms has increased during time and consequently, assessing the relationship between diversification (product and international) and performance has attracted a lot of attention. However, the results of the studies are inconclusive. This might be due to the differences in measures of diversification and performance, measurement problems, and sampling issues. The aim of this paper is to review the results of the diversification and performance studies and specifically, measurement of diversification, performance and sampling design. Through this review some avenues to improve measurement and sampling in diversification and performance studies are suggested.

Item Type:Article
Keyword:Inconclusive results; International diversification; Performance; Product diversification
Faculty or Institute:Faculty of Economics and Management
Graduate School of Management
Publisher:Engineering and Technology Publishing
ID Code:28334
Deposited By: Nabilah Mustapa
Deposited On:26 Jul 2015 07:42
Last Modified:07 Sep 2015 15:34

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