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Consumer-based brand equity of apparel brands as perceived by young consumers.


Citation

Wong, Foong Yee (2012) Consumer-based brand equity of apparel brands as perceived by young consumers. In: Research Issues in Management and Marketing. McGraw-Hill (Malaysia), Shah Alam, Selangor, p. 14. ISBN 9789675771538

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw-Hill (Malaysia)
Keywords: Brand equity; Brand awareness; Brand name products; Apparel brands; Young consumer.
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 13 Nov 2013 07:24
Last Modified: 25 Oct 2014 07:24
URI: http://psasir.upm.edu.my/id/eprint/26183
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