Citation
Kamarohim, Norazlina and Othman, Manisah
(2012)
A review of the relationship between brand image, satisfaction and loyalty.
In:
Research Issues in Management and Marketing.
McGraw-Hill (Malaysia), Shah Alam, Selangor.
ISBN 9789675771538
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Additional Metadata
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | McGraw-Hill (Malaysia) |
| Keywords: | Brand image; Brand satisfaction; Brand loyalty. |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 14 Nov 2013 02:22 |
| Last Modified: | 25 Oct 2014 04:16 |
| URI: | http://psasir.upm.edu.my/id/eprint/26175 |
| Statistic Details: | View Download Statistic |
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