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Consumers' demand and willingness to pay for fruits attributes in Malaysia: a conjoint analysis approach

Abdul Hadi, Ahmad Hanis Izani and Shamsudin, Mad Nasir and Radam, Alias and Selamat, Jinap (2012) Consumers' demand and willingness to pay for fruits attributes in Malaysia: a conjoint analysis approach. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 299-320. ISBN 9789673443253.

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Item Type:Book Section
Keyword:Consumer demand; Fruit attribute; Fruit; Malaysia
Faculty or Institute:Faculty of Agriculture
Publisher:Universiti Putra Malaysia Press
ID Code:26071
Deposited By: Nurul Ainie Mokhtar
Deposited On:01 Apr 2014 14:44
Last Modified:17 Oct 2016 08:54

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