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Development of farmers' perception scale on agro tourism in Cameron Highlands, Malaysia


Citation

Kunasekaran, Puvaneswaran and Ramachandran, Sridar and Yacob, Mohd Rusli and Shuib, Ahmad (2011) Development of farmers' perception scale on agro tourism in Cameron Highlands, Malaysia. World Applied Sciences Journal, 12. pp. 10-18. ISSN 1818-4952; ESSN: 1991-6426

Abstract

The purpose of this paper is to develop a scale to determine the farmers’ perception on agro tourism business. This paper presents the findings and development of key factors determining farmers’ perception on the agro tourism industry in Cameron Highlands, Malaysia. Attributes from previous research of local communities’ attitude were combined with newly found factors through an initial exploratory investigation to produce a new measurement scale. This combination of existing and new variables provided the platform to develop the scale. Factor analysis was used as the tool in the reduction method. The significant variables found were extracted and regrouped according to the appropriate factors in generating the new scale. As a result, 36 items were identified to have significant contribution in determining farmers’ perception on agro tourism that was regrouped into 9 factors. This finding can be used in determining farmers’ perception on agro tourism. The scale on farmers’ perception on agro tourism also would be essential to conduct further studies in this particular area of research.


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Official URL or Download Paper: https://www.idosi.org/wasj/wasj12(T&H)2011.htm

Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Institute of Tropical Forestry and Forest Products
Publisher: IDOSI Publications
Notes: Special issue of Tourism & Hospitality
Keywords: Agro tourism; Measurement; Attitude; Local community; Factor analysis
Depositing User: Nur Farahin Ramli
Date Deposited: 12 Dec 2013 02:50
Last Modified: 05 Jun 2020 07:53
URI: http://psasir.upm.edu.my/id/eprint/23580
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