Yee , Choy Leong and Teoh , Kenny Guan Cheng and Liaw , Winnie Wei Yu (2011) Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces. In: 18th European Operations Management Association Conference (EUROMA 2011).
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Abstract
This paper reports a research on developing a SWOT roadmapping technique for managing strategy, operations, and technology of a firm. The technique has incorporated the concepts of technology roadmapping, strategic charting, and SWOT to help managers in developing strategic plans and capabilities that support business requirement. In order to operationalise the technique, it was tested in two laboratory experiments and four companies. The results show mixed opinions of positive and negative feedbacks from the respondents. The findings of this research are of interest of many academics and managers. The implications of the findings to both theory and practice are discussed.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Keyword: | SWOT, roadmapping |
| Subject: | Business planning |
| Subject: | Strategic planning |
| Subject: | Business requirements analysis |
| Faculty or Institute: | School of Graduate Studies |
| ID Code: | 18211 |
| Deposited By: | Erni Suraya Abdul Aziz |
| Deposited On: | 05 Jan 2012 09:33 |
| Last Modified: | 05 Jan 2012 09:33 |
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