Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces

Yee , Choy Leong and Teoh , Kenny Guan Cheng and Liaw , Winnie Wei Yu (2011) Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces. In: 18th European Operations Management Association Conference (EUROMA 2011).

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Abstract

This paper reports a research on developing a SWOT roadmapping technique for managing strategy, operations, and technology of a firm. The technique has incorporated the concepts of technology roadmapping, strategic charting, and SWOT to help managers in developing strategic plans and capabilities that support business requirement. In order to operationalise the technique, it was tested in two laboratory experiments and four companies. The results show mixed opinions of positive and negative feedbacks from the respondents. The findings of this research are of interest of many academics and managers. The implications of the findings to both theory and practice are discussed.

Item Type:Conference or Workshop Item (Paper)
Keyword:SWOT, roadmapping
Subject:Business planning
Subject:Strategic planning
Subject:Business requirements analysis
Faculty or Institute:School of Graduate Studies
ID Code:18211
Deposited By: Erni Suraya Abdul Aziz
Deposited On:05 Jan 2012 01:33
Last Modified:16 Dec 2013 08:18

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