Prestasi pemasaran nanas Malaysia : suatu penilaian.

Mohd. Arshad, Fatimah (1988) Prestasi pemasaran nanas Malaysia : suatu penilaian. In: Seminar Kebangsaan Industri Nanas 1988, 14-15 November 1988, Johor Baharu.

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Abstract

Kertas kerja ini bertujuan untuk menganalisis faktor yang menyebabkan pestasi pemasaran eksport nanas Malaysia telah malar dalam beberapa tahun kebelakangan ini. Kajian menggunakan model Analisis Sher Pasaran Malar (atau Constant Market Share Analysis atau CMS) untuk melihat perubahan quantum eksport dari segi komponen-komponen kesan perubahan saiz pasaran, kesan agihan pasaran dan kesan persaingan. Kelembapan prestasi eksport nanas Malaysia cuba dihubungkan dengan sistem pemasaran dalam negeri dari aspek-aspek struktur, fungsi-fungsi pemasaran dan campurtangan harga. Beberapa implikasi dan polisi alternatif berdasarkan kepada analisis disarankan.

Item Type:Conference or Workshop Item (Paper)
Subject:Pineapple industry - Malaysia
Subject:Export marketing - Malaysia
Faculty or Institute:Faculty of Economics and Management
ID Code:17855
Deposited By: Samsida Samsudin
Deposited On:21 Sep 2011 08:37
Last Modified:14 Nov 2013 08:03

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